HUE Loop · marketing measurement & customer journey · Saudi Arabia
Know which ad
actually made the sale.
HUE Loop captures every lead from WhatsApp, your website, forms and every ad platform, follows the journey to the sale, then sends the result back to Meta, Snapchat, TikTok, Google, X and LinkedIn so they learn from sales, not clicks. Unlimited leads on every plan.
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The problem
The ad brings a chat…
then the story is lost.
The lead messages you on WhatsApp and nobody knows where they came from
Most sales in Saudi Arabia close in the chat, and the chat never returns to the ad that brought it, so campaigns are judged by clicks, not sales.
The platforms learn from the wrong signal
When the sale never reaches Meta or Snapchat, their algorithms look for people who tap, not people who buy, and the cost of a real customer goes up.
Management and the agency disagree on the numbers
Each reads a different dashboard. HUE Loop is the neutral judge: one number from the ad to the invoice, and the agency sees only its campaigns.
How it works
From the first click
to the last riyal.
Five steps that run on their own once connected. You can start with WhatsApp alone.
- 01
Capture
Every WhatsApp message, form, website visit, call and platform lead form, in one inbox.
- 02
Know the source
From the link code, click IDs, click-to-WhatsApp ads, influencer coupons and the «how did you hear about us?» question.
- 03
Move through stages
Pipelines named your way on top of standard stages, such as lead, qualified, visit booked, price offer, unit reserved. Each stage has a time limit and an alert.
- 04
Send it back
Every stage sends an event to the platform the lead came from, hashed and without duplicates, so campaigns optimise for buyers.
- 05
Count the return
Spend against leads, bookings and sales per platform, campaign and ad, with three attribution models.
Interactive demo
A tour inside HUE Loop.
Real screens from the system for a demo company: «Ruba Real Estate Development» in Riyadh, with villa, apartment and duplex projects. Tap the glowing dot or “Next” to move between steps. The screens are in Arabic, as the system is.
Step 1 of 11
Overview
Where buyers come from: leads, opportunities, sales and their value for every platform.
Tap the glowing dot to go to the next step.
Capture
Every lead comes in,
through any door.
Start with WhatsApp alone, then add the other sources when you like. Every lead reaches the inbox with its source.
WhatsApp on your number
The official Meta number, Kapso, or any other provider via a generic connector.
Site script
One line that captures visits and forms after the visitor consents, in line with Saudi PDPL.
Tracking links and QR codes
A short link and code per campaign, billboard or influencer, so you know the source even offline.
Platform forms and sheets
Meta lead forms arrive directly, and Google Sheets for the other platforms.
Instagram and Facebook messages and comments
Anyone who messages the page or comments on a post enters the inbox as a lead, and if they came from an ad, it counts for that campaign.
Call tracking
A number per campaign, so each call counts for its ad.
Developer kit
A WordPress plugin, a Google Tag Manager template, a server-side API, webhooks and a live setup check.
Platforms
Every platform
from day one.
No «Meta first»: each platform is its own connector, equally important.
- Meta (Facebook, Instagram and WhatsApp, including click-to-WhatsApp ads)
- Snapchat
- TikTok
- Google and YouTube
- X
- Microsoft
- Any other platform via a generic connector
Features
Everything marketing needs
to be measured by sales.
Lead inbox and customer journey
Every chat and lead in one place with an owner, a time limit and a next step, and a screen per customer with a timeline from the first click to the reservation.
Pipeline board
Drag leads between stages named your way; automatic moves shift them when they reply or book, with a time limit per stage.
ROI and agencies
Daily spend from the platforms, cost per lead, visit and reservation, an agency scorecard and monthly invoice reconciliation.
Campaign and platform reports
A page per campaign and per platform, for any period compared with the previous one, with a branded PDF and Excel export, share links and scheduled sends.
Influencers
A link, coupon and QR per influencer, so you know who brought visits and reservations, not just followers.
Forms and landing pages
An Arabic form with your fields on a ready page per project or inside your site; every submission arrives as a lead with its source.
Ad creative performance
Which creative brought sales and which format works best for you (video, reel, carousel or image), plus an alert when an ad tires while spend holds.
Win-back and audiences
Ready sequences for leads who messaged and went quiet or asked the price and went quiet; they stop on reply, with at most 3 paid messages in 14 days. Plus audiences updated daily and sent to the platforms, including repeat buyers, top customers and buyers in the last 90 days.
Returns in riyals, whatever the account currency
The system reads each ad account's currency from the platform and converts spend to riyals: the US dollar at its fixed 3.75, other pegged currencies at their fixed rates, and the rest at the rate on the day of spend. The original amount is kept and shown next to it.
Link health page
It checks what actually arrived: WhatsApp messages, site visits, link clicks, events sent to each platform, spend imports and the AI agent. Each problem has a button for the fix, and the manager gets a red alert if anything stops.
Budget shift suggestion
In the daily report and the morning WhatsApp summary: move 20% of the spend from a campaign with no qualified leads to the one with the lowest cost per qualified lead, from the last 14 days' numbers.
Booking
Appointments with real capacity, by link or inside WhatsApp.
Predicted value and sales forecast
After 200 outcomes the system builds a purchase model for your company, sends the expected value with each qualified lead and forecasts the month's sales.
«How did you hear about us?» and market benchmarks
The source question completes attribution when the link isn't enough, and your results are compared with market benchmarks that reveal no company.
Sales chat analysis
Reply speed, unanswered questions and opportunities lost in the chat, for every rep.
AI agent
A summary of every chat, today's alerts and content ideas from customers' questions, on your company's own provider (ChatGPT or Claude) with a monthly cap you set; without one it runs on rules.
Company accounts and buying teams
For B2B: everyone from the same company in one account with one timeline, with buying-team roles.
Impact measurement
City tests and spend-vs-results analysis, as trends with confidence ranges (Enterprise plan).
Team assistant
The team assistant:
an internal chat that knows your work.
A chat between management and staff inside HUE Loop, with an assistant that answers each person within their permissions. It never talks to customers.
It speaks up
It flags a late reply, sends a morning and end-of-day summary and announces every won deal, with buttons in every message.
It acts after you confirm
Ask it to move a lead or assign a chat, and it does it once you confirm.
It answers within your role
A rep sees their own leads; a manager sees the full picture.
For the team only
It sends nothing to customers; talking to them stays with your team.
Your company's WhatsApp,
not ours.
HUE Loop runs on your own number: the default is the official Meta WhatsApp Cloud API, or any provider you use, by URL and key. We have a clear integration spec to send to your provider.
Walkthrough
See HUE Loop
in minutes.
A short video following a lead inside HUE Loop, from the ad to the reservation.
Privacy
Accurate measurement,
with the customer's consent.
Consent before tracking
No cookie and no event before the visitor agrees, in line with Saudi PDPL.
Hashed before sending
Phone numbers and emails reach the platforms hashed, never in plain text.
An opt-out list that holds
Anyone who asks to stop never gets a marketing message again.
No messages at night
Nor during Friday prayer.
Enterprise
Your data hosted
inside the Kingdom.
Some organisations require their data to stay on servers inside Saudi Arabia, to meet the Personal Data Protection Law, the National Cybersecurity Authority's controls or their own policies. For Enterprise customers we provide a private HUE Loop instance hosted with an accredited Saudi cloud provider, with the same features and updates.
- Servers inside the Kingdom with an accredited cloud provider
- A private instance for your company, separate from others
- A data processing agreement and in-Kingdom backups
- Priced by volume and your organisation's requirements
info@huecreative.agency
Pricing
Unlimited leads,
on every plan.
No lead counter and no fees on growth: plans differ only by users and WhatsApp numbers. Yearly is two months off.
Launch
For a company starting to measure its ads
≈ SAR 416 a month
Before 15% VAT · SAR 5,738.5 with VAT
- Unlimited leads
- 3 users
- 2 WhatsApp numbers
- Every ad platform
- Conversions back to the platforms and ROI
- Extra user SAR 69, extra number SAR 99 a month
Growth
For a company on several platforms with an agency
≈ SAR 666 a month
Before 15% VAT · SAR 9,188.5 with VAT
- Unlimited leads
- 5 users
- 5 WhatsApp numbers
- An agency seat and scorecard
- Influencers, forms and creatives
- Extra user SAR 69, extra number SAR 99 a month
Enterprise
For a company with branches, teams and advanced measurement needs
≈ SAR 1,333 a month
Before 15% VAT · SAR 18,388.5 with VAT
- Unlimited leads
- 25 users
- 10 WhatsApp numbers
- CRM link (HubSpot, Zoho, Salesforce, Odoo)
- Impact measurement, city tests and an account manager
- In-Kingdom hosting option
Unlimited leads on every plan
We don't charge you for your campaigns' success: no lead counter and no extra fees as your leads grow. Meta's messages are paid from your account at their prices.
Prices in Saudi riyals before VAT. Onboarding is paid once and free with a yearly subscription.
FAQ
Frequently
asked.
Is there a limit on leads?
No. Leads are unlimited on every plan, however big your campaigns get.
Do I need to change my website or system?
No. One line on your site, your company's WhatsApp number and the platforms linked from settings. It also links to HubSpot, Zoho, Salesforce and Odoo.
Does it work with the agency running my ads?
Yes, that's its strength: the agency gets a seat that shows only its campaigns and results, and management sees the full picture.
Which WhatsApp provider do I need?
The default is Meta's official WhatsApp; any other provider can be linked by URL and key. Meta's message charges are paid from your account directly.
How much is an extra user or number?
An extra user is SAR 69 a month and an extra WhatsApp number SAR 99 a month.
Is there a setup fee?
Setup and onboarding is SAR 2,500 once, free with a yearly subscription. Prices are before 15% VAT.
Can I try it?
Yes, 14 days free with sample data; sending to the platforms stays a dry run until you switch it on.
Make every advertising riyal
prove itself.
Start the free trial today, or talk to us for a free review of how your campaigns are measured now.